Based on analysis of 192 franchises in the FranchiseStack database, Century 21 and Coldwell Banker represent the traditional percentage-based royalty model in real estate. Century 21 features an investment range of $25K to $525K with a 6.00% royalty fee. This contrasts with flat-fee competitors like RE/MAX, which charges a 0.00% royalty, or low-overhead virtual models like eXp Realty, which requires only $3K to $8K initially.
Century 21 charges a 6.00% royalty fee. Coldwell Banker typically charges a similar 6.00% royalty, as both brands are managed under the same parent company, Anywhere Real Estate Inc.
The total initial investment for a Century 21 franchise ranges from $25,000 to $525,000, depending on office size and location.
Century 21 has a lower minimum entry point ($25K) than RE/MAX ($39K), but RE/MAX uses a 0% royalty model with fixed monthly fees, whereas Century 21 takes 6% of gross revenue.
Among analyzed brands, eXp Realty offers the lowest investment range at $3,000 to $8,000, followed by Jan-Pro in home services at $4,000.
They are separate brands but share the same parent company, Anywhere Real Estate Inc., which also owns brands like Sotheby's International Realty and ERA.
FranchiseStack's Deep Dive Report delivers FDD highlights, ROI snapshot, and territory basics for one franchise — under 5 minutes.