At a Glance: Key Differences
Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.
Investment & Fees
| Metric | eXp Realty | Century 21 |
|---|---|---|
| Min Investment | $3K | $25K |
| Max Investment | $8K | $525K |
| Franchise Fee | $500.00 | $25K |
| Royalty Rate | 5.0% | 6.0% |
| Ad Fund Rate | N/A | N/A |
Unit Economics
| Metric | eXp Realty | Century 21 |
|---|---|---|
| Avg Unit Revenue | N/A | N/A |
| Avg Profit Margin | N/A | N/A |
Scale & Growth
| Metric | eXp Realty | Century 21 |
|---|---|---|
| Total Units | 90,000 | 14,000 |
| Annual Growth | 5.6% | 200.0% |
| Failure Rate | N/A | N/A |
Franchisee Performance
| Metric | eXp Realty | Century 21 |
|---|---|---|
| Franchisee Satisfaction | 74/100 | 73/100 |
Track Record
| Metric | eXp Realty | Century 21 |
|---|---|---|
| Years in Business | N/A | N/A |
| Years Franchising | N/A | N/A |
Financial Requirements
| Metric | eXp Realty | Century 21 |
|---|---|---|
| Min Net Worth Required | N/A | N/A |
| Liquid Capital Required | N/A | N/A |
Operations
| Metric | eXp Realty | Century 21 |
|---|---|---|
| Avg Employees | N/A | N/A |
| Training Weeks | N/A | N/A |
Frequently Asked Questions
Is eXp Realty or Century 21 a better franchise investment?
The answer depends on your goals, budget, and market. eXp Realty has 90,000 total units and a 74/100 franchisee satisfaction score. Century 21 has 14,000 total units and a 73/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.
How much does it cost to open a eXp Realty franchise?
Based on data in our database, opening a eXp Realty franchise requires an initial investment of $3K – $8K. The franchise fee is $500.00, with ongoing royalties of 5.0%. Always request the current FDD for exact figures.
How much does it cost to open a Century 21 franchise?
Based on data in our database, opening a Century 21 franchise requires an initial investment of $25K – $525K. The franchise fee is $25K, with ongoing royalties of 6.0%. Always request the current FDD for exact figures.
What is the royalty rate for eXp Realty vs Century 21?
eXp Realty's royalty rate is 5.0%. Century 21's royalty rate is 6.0%. That means eXp Realty has the lower ongoing royalty burden.
Which has more locations — eXp Realty or Century 21?
eXp Realty has 90,000 total units. Century 21 has 14,000 total units. A larger system can mean more brand recognition, but also more territorial competition.
Is eXp Realty or Century 21 semi-absentee friendly?
eXp Realty is typically run as a owner-operator model. Century 21 is typically run as a owner-operator model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.
Related Comparisons
Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.
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