At a Glance: Key Differences
Data-driven observations based on disclosed figures. Not investment advice — verify current numbers in each franchise's FDD.
Investment & Fees
| Metric | SERVPRO | Merry Maids |
|---|---|---|
| Min Investment | $205K | $105K |
| Max Investment | $312K | $145K |
| Franchise Fee | $50K | $28K |
| Royalty Rate | 10.0% | 5.0% |
| Ad Fund Rate | 3.0% | N/A |
Unit Economics
| Metric | SERVPRO | Merry Maids |
|---|---|---|
| Avg Unit Revenue | $1.1M | $400K |
| Avg Profit Margin | N/A | N/A |
Scale & Growth
| Metric | SERVPRO | Merry Maids |
|---|---|---|
| Total Units | 2,000 | 1,500 |
| Annual Growth | 1.0% | -20.0% |
| Failure Rate | 2.0% | N/A |
Franchisee Performance
| Metric | SERVPRO | Merry Maids |
|---|---|---|
| Franchisee Satisfaction | 74/100 | 67/100 |
Track Record
| Metric | SERVPRO | Merry Maids |
|---|---|---|
| Years in Business | 57 | N/A |
| Years Franchising | 55 | N/A |
Financial Requirements
| Metric | SERVPRO | Merry Maids |
|---|---|---|
| Min Net Worth Required | $200K | N/A |
| Liquid Capital Required | $100K | N/A |
Operations
| Metric | SERVPRO | Merry Maids |
|---|---|---|
| Avg Employees | 15 | N/A |
| Training Weeks | 2 | N/A |
Frequently Asked Questions
Is SERVPRO or Merry Maids a better franchise investment?
The answer depends on your goals, budget, and market. SERVPRO has 2,000 total units and a 74/100 franchisee satisfaction score. Merry Maids has 1,500 total units and a 67/100 franchisee satisfaction score. Use our ROI Calculator to model both scenarios.
How much does it cost to open a SERVPRO franchise?
Based on data in our database, opening a SERVPRO franchise requires an initial investment of $205K – $312K. The franchise fee is $50K, with ongoing royalties of 10.0%. Always request the current FDD for exact figures.
How much does it cost to open a Merry Maids franchise?
Based on data in our database, opening a Merry Maids franchise requires an initial investment of $105K – $145K. The franchise fee is $28K, with ongoing royalties of 5.0%. Always request the current FDD for exact figures.
What is the royalty rate for SERVPRO vs Merry Maids?
SERVPRO's royalty rate is 10.0%. Merry Maids's royalty rate is 5.0%. That means SERVPRO has the lower ongoing royalty burden.
Which has more locations — SERVPRO or Merry Maids?
SERVPRO has 2,000 total units. Merry Maids has 1,500 total units. A larger system can mean more brand recognition, but also more territorial competition.
Is SERVPRO or Merry Maids semi-absentee friendly?
SERVPRO is typically run as a owner-operator model. Merry Maids is typically run as a owner-operator model. If passive income is your goal, semi-absentee models let you hire a manager to run day-to-day operations.
Related Comparisons
Data sourced from franchise disclosure documents and public records. Investment ranges, royalty rates, and unit counts change — always request current FDD before making investment decisions. Last updated March 2026.
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